How to Get Low-Cost and Free Advertising for Your Small Business

If you want your business to make you money or even just get off the ground, you’re probably going to have to advertise.  For many companies, advertising becomes a huge chunk of the overall budget, but it doesn’t have to be.  There are plenty of free or inexpensive ways to let people know about your business and get them coming back.

Email

Email is a great, cost-effective way for get your name out there, contact potential customers, and keep existing customers up to date and coming back.  And while developing an email list may take some time and effort, sending out an email once you have a list takes very little time. 

You can get email addresses by simply asking visitors to sign up for your newsletter on your web-page, offering a free product or service in exchange for an email address, or asking for them from your customers when you take an order.

The key to success with email is to maintain contact with your mailing list regularly. Keep them informed of interesting news in your industry and offer real value. Every so often you can make a product offer to your list.

Word of Mouth

Word of mouth is also a great way to get word about your business out there, and it generally costs you nothing.   

The key to starting word of mouth business is not only to tell people to pass the word on to their friends, but more importantly, to treat the customer right so they want to spread the word.

Social networking sites are a great way to start a word of mouth campaign about your business.  These are sites like Facebook, Instagram and other sites where people can add their friends, bands they like, and businesses or products they might be a fan of. 

Then, if someone is a friend, the site will often automatically suggest they become a friend with or a fan of the same things.  Soon, you’ll have a bunch of people who are all fans of your business - then you can use the page to send updates to all of them about new products, services, and promotions.  It’s all free and pretty simple to get started.

Networking

Although similar to word of mouth advertising, networking is a powerful addition to your marketing and advertising strategy. Networking allows you to meet people you may not normally come in contact with and create an opportunity to build a relationship with them. Once you get to know what other people offer, you can then refer other contacts to them and them to you. It’s a win-win all round.

Blogs

Blogs are another way to get people interested in your products and keep current customers up to date.  Starting a blog is simple, there are tons of blog sites that will pretty much set the whole thing up for you.  The trick is actually getting people to read it. 

You can use different SEO techniques including micro-blogs like Twitter, but you also need to provide quality content that people actually want to read.  Start your blog by not only talking about your business and ideas, but also those of other people.  If you refer someone to a good article or great deal, they’re much more likely to keep reading.

While you may decide to spend some money on your advertising, you can still supplement with these methods to boost your exposure even more.