What is the number one mantra for a business to thrive in any environment?

There is a lot of competition out there vying for your customers business. What makes you stand out? Why should this person spend their money with you?

When answering that question many business owners get tied up with the uniqueness of their product or their highly competitive price. What many overlook is the customer experience of buying.

What happens when a customer enters your store and the sales assistant ignores them? Or they research a product or service online, and can’t find what they’re looking for? They get frustrated and annoyed and you miss out on valuable custom.

So, what is the vital ingredient that gets customers through the door and coming back for more? It’s the customers overall buying experience.

Adopt the mantra  ‘Make it Easy for Every Customer.’

Make the buying process easy for your customer.

Make choosing the right product easy and effortless....

I am always looking for ways to improve profit in business so when someone asked me if what I was doing was actually producing income, I stopped in my tracks.

The truth is, I had been spending a great deal of time researching a certain project, believing it would be worthwhile, where in fact I could have been using my time to greater effect elsewhere. I was so enthusiastic about the potential of this project, I failed to manage my time in a suitable manner.

Persistence is an important trait in a business owner but there comes a time where you are throwing good money after bad. For me, this research time ended up being unproductive time because after due consideration, I shelved the project. If time equals money, I wasted a lot of both.

Do you have a product that is not hitting the mark or a business process that, in the long run, is ineffective? It is often the case that we continue to work with the products or processes we have without paying attention to their actual...