What is the number one mantra for a business to thrive in any environment?

There is a lot of competition out there vying for your customers business. What makes you stand out? Why should this person spend their money with you?

When answering that question many business owners get tied up with the uniqueness of their product or their highly competitive price. What many overlook is the customer experience of buying.

What happens when a customer enters your store and the sales assistant ignores them? Or they research a product or service online, and can’t find what they’re looking for? They get frustrated and annoyed and you miss out on valuable custom.

So, what is the vital ingredient that gets customers through the door and coming back for more? It’s the customers overall buying experience.

Adopt the mantra  ‘Make it Easy for Every Customer.’

Make the buying process easy for your customer.

Make choosing the right product easy and effortless....

Even your toughest customers can be turned around at least 99 percent of the time. But it can sometimes take a while to get there. By following these tips you’ll have more of a chance to get your angry customers to become happy customers, or at the very least happy former customers that have nothing bad to say about you.

1. Answer Questions Fast – When anyone sends a question of concern to you, it’s imperative that you answer them fast. Especially in today’s time of "quick everything", if you take longer than 24 to 48 hours to answer your customer they’re going to get angrier.

2. Make It Simple to Contact You – Your customers should be able to contact you in multiple ways. If you sell expensive items, offering a customer service phone number is important. You can contract with a service inexpensively. In addition, offer an online help desk, email customer support, and ticketing systems to make it easy for them to contact you.