In today’s business environment, heart-based entrepreneurs are discovering that the most powerful marketing tool isn't flashy graphics or hard-hitting sales pitches. Instead, it's something infinitely more genuine: empathy. Embracing the empathetic marketing approach, especially through thoughtful storytelling, can transform the way you connect with your clients.

What is Empathetic Marketing?

At its heart, empathetic marketing is about understanding and resonating with the feelings, thoughts, and needs of your audience. It's not about what you want to sell, but about what your clients need to hear. For heart centered professionals, this approach should feel intuitive. After all, empathy is often at the core of what you do.

Why Storytelling?

Stories hold universal appeal. They form the backbone of cultures, shape histories, and personal identities. In marketing, stories have the ability to make a direct impact on our perceptions. They bypass the analytical brain and connect with ...

Running your business can be stressful, and one of the biggest challenges women entrepreneurs face is getting a steady flow of clients.

As a service provider, you are fully attuned to what your clients want and are amazing at getting them their desired results. So why aren’t you getting more clients? Often, our external struggles mirror our internal journey so, if you are wondering why you are not getting enough ideal clients then it may be time to reflect on your inner world as well as outer, practical strategies.

Mindset: The Foundation of Your Business

As much as we focus on strategy, networking, and offers, your mindset is equally, if not more, important. If you're holding onto limiting beliefs—perhaps a thought that you're not experienced enough, not good enough, or simply not worthy—these thoughts could be your biggest roadblocks. It's important to identify these self-limiting beliefs, work through them and replace them with empowering affirmations.

Tip: Take a few minu...

If you are a coach or a service provider signing up new clients is your life blood. Serving clients consistently is your number one source of income but it’s not always easy to turn that prospect into a paying client.

Over my years of working with women in the service industry I have noticed three shortcomings that get in the way of them having all the clients they want.

1. They charge by the hour
2. They only offer single sessions or one off ‘fixes’
3. They don’t like to ‘sell’ to their prospects.

When most coaches or service providers complete their training they know very little about how to attract and sign on new clients. The information they have probably received is to start out charging ‘X’ amount per hour and slowly build their reputation. Although this is one choice, it’s not a viable option for the long term.

Charging by the hour is a trap that causes stress because you are in a constant state of worry trying to fill your hours with paying clients. It also positions y...